Early blogging and Web reviews of the new furniture store Croft House have focused on the reclaimed materials — deeply patinated pine salvaged from a 1905 building, perhaps, or oak recycled from an 1880s distillery. But two other elements may make Croft House’s story different from all the other retailers hawking reclaimed-wood furniture these days: location and price. Croft House founder Riley Rea started making his designs at a warehouse just south of downtown Los Angeles, selling the pieces to whomever stumbled across his posts on Craigslist. Now he and a core team of about a dozen people still mill …

Name: Anna Bautista & AJ Calomay Location: West LA/T-Lofts &mdash Los Angeles,CA Size: 1,000 square feet Years lived in: 1 year — Own Anna and AJ have are the first residents in this brand new loft apartment. They have taken on the task of giving it a full makeover with new decor and furnishings, and the brains behind the operation is the interior design duo of Natalie Younger and Sayre Ziskin. http://www.apartmenttherapy.com/la/house-tours/anna-and-ajs-modern-tloft-house-tour-144927

SVZ Interior Design “About 5 years ago, I made a life-changing decision to pursue interior design after a foray into the world of advertising,” says Sayre Ziskin, the woman behind SVZ Interior Design. The West Coast-based design firm tackles residential and commercial projects with equal aplomb, delivering spaces with a glamorous edge that still feel lived-in. Read on for more about the up-and-coming designer and photos from some of her biggest projects!” http://www.lonny.com/Lonny’s+Next+Big+Names+Sayre+Ziskin

INSIDE JOB Sayre Ziskin settles in as the west coast designer du jour BY ANDREA STANFORD Growing up in an American Craftsman bungalow in Cheviot Hills – -one complete with double-hung windows and plenty of Stickley, Shaker and mission oak-Sayre Ziskin learned early on that there could be more to a California home than four bedrooms and a pool. Her commercial director father and art director mother heavily influenced her path toward interior design. “My parents art directed my world. They taught me to appreciate everything around me-that the mix of styIe and materials ultimately mattered.” Ziskin, now 28, completed …